How to Talk About Wildcard - Creator Guide

Two Distinct Products

Wildcard CCAG (The Game)

• Traditional F2P competitive game
• No crypto required or involved
• Uses Fortune (hard) and Fame (soft) currencies
• Available on Steam, launching Early Access October  2025

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Wildcard Meta Game

• Separate metagame product powered by Thousands
• Uses $WC token and blockchain rails
• Prediction-powered gameplay built around the Wildcard ecosystem

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How to Talk About Wildcard CCAG

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✅ What to Say

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Genre Innovation:

• "Wildcard is the world's first Collectible Card Action Game (CCAG)"
• "It's like MOBA meets real-time card battles - completely new genre"
• "2v2 arena battles where you build decks and control champions"

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Quality & Pedigree:

• "Made by the creators of Words With Friends"
• "AAA production values, 7+ years in development"
• "AAA production values, 7+ years in development"
• "$55M+ invested”

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Accessibility:

• "Free-to-play on Steam"
• "Easy to learn, lifetime to master"
• "Built to be as fun to watch as it is to play"

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Community:

• "Weekly playtests you can join on Steam"

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❌ What NOT to Say

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• Don't call it a "Web3 game" or "crypto game"
• Don't mention $WC token in relation to the core competitive game
• Don't say players earn crypto by playing
• Don't combine it with Meta Game messaging

Sample Streamer Talking Points

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"I've been testing this new game called Wildcard - it's insane. Imagine if League of Legends had a baby with Hearthstone. You're in this 2v2 arena, controlling a champion, but you're also playing cards in real-time to summon creatures and cast spells. It's completely free-to-play on Steam, and honestly, it's the most innovative thing I've seen in gaming in years."

"The team behind this has been innovating at the intersection of new technologies and gaming for decades. From Age of Empires to Words With Friends and with Wildcard they wanted to make a game that was as fun to watch as it is to play. That's exactly what this feels like - I'm having a blast, but I can tell my viewers are super engaged too."

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Marketing Messages by Audience

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For Traditional Gamers

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Focus on Wildcard CCAG:‍

• Revolutionary new genre (CCAG)
• From proven developers
• Traditional Free-to-play monetization
• Competitive and spectator-friendly

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For Creator Economy

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Focus on Thousands Integration:

• "When you stream Wildcard and bring viewers who become players, you get instant, transparent attribution through Thousands.tv"

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Timeline Messaging

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Current (July 2025)

• Wildcard: Weekly alpha tests on Steam
• Meta Game: Development complete, launching soon

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October 2025:

• October Wildcard Steam Early Access

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Quick Reference FAQs

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"Is Wildcard a crypto game?"
"No, Wildcard is a traditional free-to-play game. There's a separate Thousands-enabled fantasy metagame product that uses crypto, but the core competitive game doesn't involve blockchain at all."

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"Do I need crypto to play?"
"Nope! Wildcard is completely free-to-play on Steam. The crypto stuff is only in the optional fantasy league."

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"What's this $WC token about?"
"$WC is for the fantasy meta game, not the main game. Wildcard itself uses traditional digital currencies called Fortune and Fame."

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"How do I make money streaming this?"
"Same as any game - through your normal monetization."

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"When can I play?"
"Alpha tests are happening weekly on Steam right now. Full Early Access launches October 2025."

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Content Ideas

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Wildcard CCAG Content

• Gameplay showcases: "First look at this crazy new genre"
• Strategy breakdowns: "Mastering CCAG mechanics"
• Alpha test reactions: "This game is going to be huge"

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Common Mistakes to Avoid

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1. Don't say "Wildcard is a Web3 game" - It's traditional F2P
2. Don't combine the products - Always specify which you're discussing
3. Don't overemphasize crypto - Lead with gameplay and fun
4. Don't promise earnings - Focus on entertainment value first
5. Don't confuse currencies - Wildcard uses Fortune (hard) and Fame (soft), only the Thousands enabled Meta Game uses $WC

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Key Takeaway for Creators

Wildcard is an amazing traditional game that happens to have an optional fantasy metagame companion. You can enjoy either or both - they're designed to be great on their own. The innovation isn't crypto, it's the revolutionary CCAG gameplay that's going to change competitive gaming.