In today's competitive digital landscape, companies like Wildcard understand the importance of maintaining and effectively reinforcing a strong brand identity within their Web3 communities. The most memorable and recognizable IPs in the world regularly connect with their audience by communicating their value in writing and through the use of imagery.
In this blog post, we explore the significant benefits that Wildcard derives from utilizing Canva, a versatile graphic design platform, and how Canva's technology has revolutionized Wildcard’s design process.
Canva's collaboration features provide Wildcard with a seamless workflow, enabling the entire team to access designs, provide feedback, and approve visual assets. Wildcard’s business subscription allows team members from different departments to collaborate throughout the design process. The ability to comment on designs allows stakeholders to jump directly into the project and make adjustments in real time.
Additionally, Canva’s integration with Slack is a must-have, since this is the Wildcard team’s primary source of internal communication as a remote company. This streamlined collaboration not only saves time but also fosters better communication and ensures that everyone remains on the same page.
One of the key advantages of Canva for Wildcard is the ability to upload and organize all branded materials within the platform, including Wildcard's fonts, color palettes, images, and design elements. This centralized repository of brand assets gives the entire team easy access to the latest version of any brand asset, eliminating the hassle of searching through multiple folders or platforms in order to progress through QA and making the approval process faster. Consolidating these files ensures consistency in design, reinforces the brand identity, and accelerates the creation of social media posts, announcements, and other branded content.
Canva's user-friendly interface empowers Wildcard's art team to create visually stunning designs with less effort. Even team members unfamiliar with graphic design can easily edit and customize designs, thanks to Canva's intuitive drag-and-drop functionality.
This enhanced accessibility to design tools ensures that Wildcard's content creators can swiftly iterate on concepts, experiment with visual elements, and bring their creative ideas to life without having to rely solely on a graphic design team. Additionally, the ability to edit dimensions allows designs to be re-sized and optimized for various platform specifications with ease. This democratization of design showcases Wildcard's agility and productivity.
Canva's integration into Wildcard's design process improves efficiency by easily allowing the team to leverage custom templates, imported elements, and images. Team members can swiftly incorporate brand assets into existing templates and designs, ensuring consistency and saving valuable time.
Once a template is created, the team can reuse it for future projects with just a few modifications, ensuring a cohesive visual identity across different marketing materials. This feature significantly reduces the time required to create new designs from scratch, enabling the team to focus on other important aspects of their work.
Canva's seamless integration with external platforms allows Wildcard to import illustrations, icons, images captured during game development, or other graphic assets from third-party sources. These features empower Wildcard to maximize productivity, iterate on concepts faster, and meet tight deadlines, ultimately propelling success in the Web3 gaming industry. Canva remains a valuable tool in streamlining and optimizing Wildcard's design workflow.
Canva's integration into Wildcard's creative design process provides numerous benefits that significantly enhance visual communication efforts and help reinforce written communication. From features like streamlined collaboration and centralized brand assets, to ease of use and design flexibility, Canva empowers Wildcard to create compelling visual content efficiently and effectively.
By leveraging Canva's technology, Wildcard ensures a consistent brand identity, saves time, and fosters creativity across the entire team. As Wildcard continues to grow in the Web3 gaming industry, Canva remains a vital tool in their design arsenal, driving success by engaging the Wildcard community and delivering captivating visual experiences.